The term snippet is synonymous with the search listing and therefore includes the title, URL, Cached link, etc. Not true. Google makes very clear the fact that the term snippet applies solely to the description — and therefore follows the title and precedes the URL and the Cached link. Google always uses the meta description in the snippet if it’s defined. That is far from the case. As already mentioned, snippets are query-specific and so they are always changing. Even when your meta description includes the search term, there are no guarantees. Meta descriptions help with rankings — not just the snippet. This is patently untrue. According to Google, “while … Continue reading Stephan Spencer